BIO + MUSIC
Origin: Roanoke, VA
Genres: Soulful Southern Rock
Years Active: 2008 - Present
Ross Flora is a seasoned, multifaceted singer and musician out of the Blue Ridge Mountains of Virginia. Growing up just south of Roanoke, he was surrounded by strong influences in both R&B and Bluegrass. When asked what his first musical memories were, he said, “My dad would stand me up on the back of a church pew and teach me harmony parts with the congregation.” When Ross was 12, his dad came home to find him playing along to a Van Halen CD and went to sign him up for guitar lessons that day. By his teenage years, Ross began performing at various venues and festivals throughout the South Atlantic. At the age of 19, he started playing guitar and singing with “The Kings” in Roanoke, Virginia. In 2012, Ross moved from the family farm to pursue a career in Nashville, Tennessee. Once in Nashville, he was able to build a strong audience base as a solo artist and began touring full-time as a lead guitarist and vocalist, performing with acts such as “Johnny T” Band and “Smoke n’ Guns” around the nation. Ross has performed over 4,000 shows since moving to Nashville, all while writing and producing his own music.
Ross’ songs emulate the tasteful guitar parts and bold emotional lyrics of the southern rock genre. His sound reflects his lifelong influences, including Gregg Allman, Duane Allman, Chris Cornell, and Ian Thornley. As an English major, he utilizes the themes of all his favorite authors, including Dickinson, Thoreau, and Whitman, in his musical writing. Ross’ music shares stories from his rural roots to life on the road.
In 2022, Ross released his first debut single 'Cannonball' to overwhelming reviews from the southern rock and outlaw country communities, naming him "The Golden Age of Rock n' Roll featuring a Southern Flare". Following his single in July 2022, Ross released his first EP, Shoulders of Giants. He is currently working on a project set to release in March 2023 with world renowned Blackbird Studios. Ross continues to play weekly gigs in Nashville and most recently released his debut EP, Shoulders of Giants, which made headlines alongside Morgan Wade in the Roanoke Times as two Virginia natives making waves in Nashville.